SocialCode is a leading developer of analytic and advertising management products for marketing professionals at major global companies. An original Facebook API partner and an early developer on the Twitter API, SocialCode arms clients with an expert ad team and a dynamic technology platform to provide superior ad campaign management and unmatched insights into social performance. Our expert ad team now manages some of the largest social campaigns for over 40% of Fortune 100 brands. Our advanced research team, SocialCode Labs, adds a competitive edge to campaigns with unique learnings generated by original algorithms and methodologies.
We Help the World’s Biggest Brands Answer Three Critical Questions about their Marketing Efforts
We offer complete, fully managed advertising campaign services and will test, optimize and report on your social campaigns without you lifting a finger. Our ad analytics tools provide full transparency into campaign performance, down to individual ads, so we can make the most informed decisions about your future campaign strategy. We also provide access to our dynamic ad management platform through a self-serve, SaaS model so you can bring the benefits of SocialCode’s advanced technology in-house.
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SocialCode is a leading social marketing solutions partner dedicated to driving cross-platform social ROI. Our capabilities are rooted in the advanced research of SocialCode Labs, empowering advertisers with outstanding campaign performance and community insight. Fueled by proprietary technology, SocialCode grows qualified communities, engages those audiences and activates them as customers and brand evangelists for top national advertisers. SocialCode is a Facebook Strategic Preferred Marketing Developer (SPMD), Twitter API partner and a subsidiary of The Washington Post Company.
Laura founded SocialCode to provide brands with the tools needed to build valuable communities. She works with clients on innovative ways to achieve their marketing goals using social media. Previous to SocialCode, she ran Business Development and Product Strategy for the Slate Group, focusing on advertising product development and strategic partnerships.
Prior to joining The Washington Post Company, Laura worked for several DC-based consumer technology companies where her purview spanned from the business planning and partner development to the management and execution of large search engine and acquisition marketing campaigns. Laura holds an M.B.A. from the MIT Sloan School of Management and a B.A. in Economics from the University of Chicago.
Addie is the Chief Innovation Officer for SocialCode, a subsidiary of the Washington Post. At SocialCode, Addie works to understand the social media needs of leading brands, then addresses those needs through new technology and analytics.
Prior to SocialCode, she was the VP of Advertising for Avenue100, a Boston-based performance marketing company acquired by the Washington Post in 2007. Addie holds a B.A in Economics from the University of Vermont and, when not working, is an avid skier.
John leads the company’s day-to-day business operations, driving responsiveness and operational efficiency. Prior to joining SocialCode, John was the General Manager of The Slate Group and Publisher of Slate, the award-winning online magazine. Previously at the Washington Post Company, Alderman served as Vice President of Business Development for its digital properties Washingtonpost.com, Newsweek.com, and Slate.com.
Earlier in his career Alderman was also with The Away Network, a Cendant Company, and Outside magazine. Alderman is a Director of the Internet Advertising Bureau and Grist, a Seattle-based non-profit website that focuses on environmental news and commentary. He received his MBA at Columbia Business School and undergraduate degree from Harvard College. He lives in Washington, DC, with his wife, daughter and cattle dog, Lola.
Cary joined SocialCode to guide business and partnership development and work with clients to maximize their social strategy. She previously worked in the Ad Innovations group at Washington Post Digital, where she developed breakthrough solutions for partners, including custom content, brand integration, audience extension and unique executions.
Prior to Washington Post Digital, she served as a Program Associate at the Aspen Institute in the Communications and Society Program. Cary also has roots in the agency world. She worked at Mullen, a full-service advertising agency specializing in the financial services and telecommunications industries. Cary holds a M.A. in Communications, Culture, and Technology from Georgetown University and a B.S. in Business from Wake Forest University.
Jason leads SocialCode's Engineering and User Experience practices. Jason has extensive experience as a software developer and engineering manager having held executive positions at Puppet Labs, JanRain Software, and InsightsNow.
He was also the co-founder and operations manager of the Open Source Lab. Jason holds bachelor's degrees in Economics and Finance from Boston College, and an M.B.A from Oregon State University.
Bill joined SocialCode to continue the growth of SocialCode’s social ad buying & intelligence technology platform. He brings over 15 years of experience in sales management, team building and partner development. In his previous role as a Sales Director at Facebook, he led a top-performing sales team working with Fortune 100 brands to create custom social experiences. Earlier in his career, Bill built and ran the sales organization at Clickable as VP of Sales and oversaw the direct sales efforts for Google's Commerce and Analytics team. His deep experience with marketing technology helps SocialCode do even more to help brands use social media to move the marketing needle.
Max joined SocialCode to accelerate company growth and deepen relationships with the world’s largest advertisers. He oversees corporate marketing, product marketing, thought leadership and public relations. He is tasked with strengthening the company’s value proposition, articulating its vision, and increasing its presence.
Prior to SocialCode, Max led marketing and industry relations for some of the most innovative companies in digital marketing software and analytics. He was Vice President of Marketing and a member of the founding management team at Clickable, which was acquired by Syncapse in 2012. Before that, he was the first Vice President of Marketing at BuzzMetrics, acquired by Nielsen in 2007. He also worked in marketing and industry relations at comScore.
Max serves on the Wharton Future of Advertising Program’s global advisory board. He received his Bachelor of Science degree from Syracuse University’s Newhouse School. He also received a Diploma from the French Culinary Institute and the Master License from the U.S. Coast Guard. He lives in Pelham Manor, New York with his wife, son and daughter.
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We’re hiring! The social media space is booming and so is SocialCode. Below are our current job openings. If you are interested in driving social marketing innovation and joining a team that works hard and plays hard, send us your resume: email@example.com. Please include the title of the position you are applying for in the subject line.
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