ad management 
message
community
buzz
messageSocialCode hires 15 members from the engineering team at the social news site Digg... "This agreement marks the first of many planned moves, fueling SocialCode’s
commitment to innovation and delivering leading-edge solutions to our clients.” read full article 
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builders of social
value and transparency
We've helped hundreds of advertisers—across all industries—build valuable communities on Facebook and Twitter. Here are a few of our friends.
clients
services
Building a valuable community is the central first step. Only SocialCode will then help you define its value and extract that value. Our capabilities are rooted in the advanced research of SocialCode Labs, empowering brands with the advertising and intelligence needed to build and engage communities. SocialCode offers an unmatched suite of services that work in concert to create valuable communities primed for downstream engagement.
Ad Management & Optimization
This fully-managed advertising solution for Facebook and Twitter is powered by a technology platform that bulk uploads and serves ads, programmatically analyzes and optimizes creative element performance, and overlays granular targeting data synthesized in real-time from social networks. Service components include creative development and testing, execution and monitoring, targeting and optimization through our proprietary SocialSegments™, engager optimization and reporting.
Message Catalyst
Maximize reach by advertising the right messages to the right target segments on Facebook and Twitter.
Community Optimization
Identify who your most valuable fans and followers are and optimize for them. Includes an in-depth community profile, indexing, and an engagement profile.
Buzz Analysis
Real-time, quantitative market research that reveals consumer interest in and attitude toward a topic or event. Includes trending and sentiment analysis.
Message Optimization
Discover what to message and when—to maximize community engagement. Includes message strategy analysis and recommendation.
case studies
Acquired high-quality fans most likely to engage after 'liking' the brand
Anyone can build a community. The key is building a community that then goes on to provide value to the brand by engaging. This consumer technology company partnered with SocialCode to build a fan base that was likely to engage beyond the "like." To do this we studied the downstream behavior of different user groups. By targeting the right creative to the right user segments we were able to grow a valuable community.
Grew large fan base efficiently through SocialSegments™ targeting
Building a large community efficiently requires advanced targeting and optimization tools. This CPG company partnered with SocialCode to grow a large community base quickly. To meet their aggressive fan goal without sacrificing quality, we optimized the campaign using our proprietary SocialSegments™ targeting. SocialSegments mathematically cluster Facebook users into lifestyle segments, revealing shared interests that are not obvious and, therefore, wouldn’t otherwise be targetable.
Maximized response rates regionally for global new product launch
Using social media for a global product launch requires a systematic approach. For this leading beauty brand, we targeted native-language ads to users in 11 countries maintaining a consistent brand message. Rigorously testing creative, demographics, interests and ad units, we optimized each variable regionally. In addition to delivering highly qualified fans, we provided considerable learning about regional attitudes and behaviors to the client.
Cultivated a targeted fan base for higher conversion on downstream offers
Building a community is just the beginning. The ultimate goal is to convert community members into customers and brand evangelists. A leading financial institution partnered with SocialCode to build a highly qualified Facebook community of small business owners. We saw top performing user groups convert on targeted downstream special offers at a rate at least four times that of non-fans.
Optimized message strategy to increase positive engagement
Knowing what to message to your community and when can significantly increase engagement. A national sports league was interested in understanding just that. SocialCode studied the organization's current posting strategy, revealing that video content generated the most desired downstream actions (comments and shares). Coupled with other insights, we delivered a recommended posting strategy.
news
Looking Forward To A Post-IPO Facebook Future: What's next for Facebook? Trying to make enough money to justify that $100 billion valuation... "Facebook
has gone from being something that advertisers carve out just a little bit of money for to something that they're making a regular part of their ad buy.” read full article
What Brand Marketers Want From Facebook: A Holiday Wish List... "Facebook is
the world's most pervasive social network and has a constantly improving advertising platform... the
incredible targeting and the reach of the platform means that Facebook should be a crucial part of every brand manager's marketing mix." read full article
Age, Gender Affect Whether Consumers Will 'Like' an Ad... "Older consumers are
more likely to click on a Facebook ad, while younger consumers, who are more comfortable with
interacting with brands on Facebook, are more likely to click "like." read full article
Study: Women on Facebook Click More, Youth ‘Like’ More and Advertisers Need to Tailor to the Segments... "The lesson for advertisers is that when targeting a certain
demographic on Facebook, they can tailor their campaigns to the user segment." read full article
Will Facebook Advertising Be a 'Game Changer' for 2012 Election? "The company
pushed political advertisements that randomly combined one of seven GOP candidates with one of five
hot topics–health care, the economy, values, national security or anti-Obama sentiment–and a request to "Click 'LIKE' to show your support." read full article
about
Founded in 2010, SocialCode is the leading social advertising agency pioneering the way for performance marketing on Facebook and Twitter. Our capabilities are rooted in the advanced research of SocialCode Labs, empowering advertisers with unmatched campaign performance and community intelligence. Fueled by proprietary technology, SocialCode builds targeted communities, engages those audiences and converts them to customers and evangelists for leading global brands and is a subsidiary of The Washington Post Company.
executive team
Laura[CEO]
Addie[CIO]
Erik[CTO]
Alan[Chief Scientist]
Cary[VP, Biz Dev]
Kelley[VP, Sales]
Doug[VP, Ops]
Laura O'Shaughnessy - Chief Executive Officer
Laura founded SocialCode to provide brands with the tools needed to build valuable communities. She works with clients on innovative ways to achieve their marketing goals using social media. Previous to SocialCode, she ran Business Development and Product Strategy for the Slate Group, focusing on advertising product development and strategic partnerships. Prior to joining The Washington Post Company, Laura worked for several
DC-based consumer technology companies where her purview spanned from the business planning and partner development to the management and execution of large search engine and acquisition marketing campaigns. Laura holds an M.B.A. from the MIT Sloan School of Management and a B.A. in Economics from the University of Chicago.
Addie Conner - Chief Innovation Officer
Addie is the Chief Innovation Officer for SocialCode, a subsidiary of the Washington Post. At SocialCode, Addie works to understand the social media needs of leading brands, then addresses those needs through new technology and analytics. Prior to SocialCode, she was the VP of Advertising for
Avenue100, a Boston-based performance marketing company acquired by the Washington Post in 2007. Addie holds a B.A in Economics from the University of Vermont and, when not working, is an avid skier.
Erik Brauner - Chief Technology Officer
Erik leads SocialCode's technology development efforts and is thrilled to be working on cutting-edge technologies in the social space. He has over 15 years of experience as a technology leader helping companies architect and build complex software and analytic solutions. Erik started his career building forecasting and optimization systems for the airline industry, developing solutions used by USAirways and Iceland Air among others. After serving as the Head of Biological and Chemical Computing for Harvard's Institute of Chemistry and Cell Biology, he
co-founded the successful data startup Catalist. Erik served as Chief Architect and Chief Scientist helping to construct a 20-terabyte data store of voter information used for outreach and leading to the development of models used by a successful presidential campaign. Erik holds an M.S. in Applied Mathematics from the University of Maryland and a B.S. in Mathematics and Music Performance from the University of Wisconsin.
Alan Lippman - Chief Scientist
Alan leads SocialCode's research efforts focusing on optimization and insights in the social advertising space. He has 20 years of experience in both consumer-facing product development and Internet infrastructure. Alan helped invent streaming audio and video products for Real Networks as their Chief Engineer, developing and optimizing some of the earliest codecs for Internet audio and video. Additional roles include: CEO at Trusted Media Networks (an early software-based CDN company), Chief Video Architect for Redback Networks (defining and promoting next
generation video-centric routing infrastructure) and VP Ads Development at Digg (leading research, development and BD for in-stream ad severs and related products). Alan holds a Ph.D. in Applied Mathematics from Brown University, a B.S. in Mathematics from the University of Washington, and held post-doctoral positions in Statistics (Brown, UC Berkeley, University of Washington) and Oceanography (University of Washington).
Cary Lawrence - VP, Business Development
Cary joined SocialCode to guide business and partnership development and work with clients to maximize their social strategy. She previously worked in the Ad Innovations group at Washington Post Digital, where she developed breakthrough solutions for partners, including custom content, brand integration, audience extension and unique executions. Prior to Washington Post Digital, she served as a Program Associate
at the Aspen Institute in the Communications and Society Program. Cary also has roots in the agency world. She worked at Mullen, a full-service advertising agency specializing in the financial services and telecommunications industries. Cary holds a M.A. in Communications, Culture, and Technology from Georgetown University and a B.S. in Business from Wake Forest University.
Kelley Gott - VP, Sales
Kelley joined SocialCode to build a sales organization focused on expanding and developing new business. She comes from a long career in publishing, most recently as Associate Publisher of Good Housekeeping, and has held posts at Hearst, Time Inc., Condé Nast and National Geographic. Kelley began her advertising career on the agency side at BBDO working on
Apple and TBWA/Chiat/Day on Nissan and Infiniti. She holds a B.S. in Psychology from Vanderbilt University and, while originally from the west coast, has lived in NYC for the last 8 years. Any free time she gets is spent either traveling or playing golf—sometimes both.
Doug Gesiorski - VP, Operations
Doug joined SocialCode to help streamline their operational efforts and ramp up the team to meet SocialCode's growing business needs. He previously worked at The Washington Post as the Senior Director of Digital Advertising Operations and has an extensive background in digital media. Prior to that, Doug served as a Sales Account Manager for National Cable
Communications in Washington DC and a Media Buyer with Circuit City Stores, Inc. in Richmond, VA. Doug holds a B.A. in Psychology and Communications from Wake Forest University. In his spare time he enjoys playing guitar and training at his local dojo.
contact
Contact us for more information: info@socialcode.com.
new york, ny
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New York, NY 10014
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Washington, DC 20036
202-261-2847
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- james@socialcode.com
- los angeles, ca
- 323-204-7776
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- 416-916-0786
- jim@socialcode.com