×

Sign up for the Daily Code

Thank you for signing up for The Daily Code.
You will receive your first issue within 24 hours.

×

Contact Us

Thank you for your Inquiry. One of our experts will contact you shortly.
Until then, please visit our blog for the latest digital advertising insights.

CASE STUDY

F500 Financial Services Company Achieves 43% Higher ROAS with SocialCode SmartContent

November 28, 2017

Results

  • 43%increase in ROAS with optimized vs. non-optimized content
  • +50%cost savings in non-working media investment
  • 4concrete creative learnings to iterate and improve upon for subsequent campaigns

Objective

A Fortune 500 financial services company wanted to acquire new customers and increase usage of its payment product.

Strategy

Using historical data, we developed four content optimizations and implemented a controlled A/B test framework, resulting in four statistically significant insights to inform content creation in the future. All four creative optimizations improved performance, ultimately leading to a net 43% increase in ROAS for the campaign as a whole.

Creative Insights

  • Co-branded partner imagery leads to more efficient usage than callouts of only one brand
  • Adding motion to static content increases both usage and acquisition
  • The richness of Slideshow assets yield better performance than Carousels