- 33%increase in attributed return on ad spend
- 31%increase in attributed transactions
- 25%increase in attributed revenue
The luxury fashion retailer wanted to measure the impact of its Facebook ads on in-store sales.
Michael Kors tapped SocialCode to launch a Facebook ads campaign driving people to its brick-and-mortar locations. We deployed the brand’s proprietary CRM data, website visitor data and lookalike targeting to reach a qualified audience. Facebook’s store visits objective was used to motivate in-store visits. By using offline conversions reporting, the luxury retailer was able to determine how many people interacted with its Facebook ads before making a purchase at a physical Michael Kors store.
Products / Tools Used
- Offline conversion reporting
- Store visits objective
- Link ads
- Carousel ads
- First-party data
- Custom audiences