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CASE STUDY

SocialCode, Michael Kors Increase Attributed Offline Sales by 31%

September 20, 2017

Results

  • 33%increase in attributed return on ad spend
  • 31%increase in attributed transactions
  • 25%increase in attributed revenue

Objective

The luxury fashion retailer wanted to measure the impact of its Facebook ads on in-store sales.

Strategy

Michael Kors tapped SocialCode to launch a Facebook ads campaign driving people to its brick-and-mortar locations. We deployed the brand’s proprietary CRM data, website visitor data and lookalike targeting to reach a qualified audience. Facebook’s store visits objective was used to motivate in-store visits. By using offline conversions reporting, the luxury retailer was able to determine how many people interacted with its Facebook ads before making a purchase at a physical Michael Kors store.

Products / Tools Used

  • Offline conversion reporting
  • Store visits objective
  • Link ads
  • Carousel ads
  • First-party data
  • Lookalikes
  • Custom audiences