- Some Terms We Use in This Policy
- Our Solutions
- How We Use Information Collected through Our Solutions
- General Policies and Practices for Our Solutions and Our Website
- Some Terms We Use in This Policy
- Information Collected from Visitors to Our Website
- General Policies and Practices for Our Solutions and Our Website
Some Terms We Use in This Policy
“Affiliate” is a corporation, partnership, limited liability company or other legal entity controlling, controlled by or under common control with SocialCode.
“Agent” is a third party that provides services on our behalf in connection with our Solutions or the operation of our business generally, such as cloud service vendors, companies that facilitate or assist with mailing service-related communications, companies that provide consulting or analytics services and other service providers.
“Customer” is a company, typically a consumer brand, that uses our Solutions.
“Personally Identifiable Information” (“PII”) is information that identifies you individually, such as your email address.
SocialCode, a subsidiary of Graham Holdings, Inc., is a technology and analytics company that helps our Customers, the world’s leading consumer brands, to develop, deliver, and measure the effectiveness of digital advertising strategies. When providing our Solutions to Customers, we may obtain information about you and other consumers, including PII, to aid our Customers in deciding how to reach certain consumer groups through digital ads.
Information Received through Our Solutions
- Information Collected Through Cookies, Web Beacons and Other Technologies: In providing our Solutions to Customers, we may use technologies called “cookies” and “web beacons” to collect information automatically, on behalf of our Customers, from visitors to our Customers’ sites and services. This information may include, for example, the browser and operating system you use to access the Internet; your Internet Protocol (IP) address and Internet service provider; other sites you have visited before or after visiting the sites of our Customers or partners. If you interact with our Customers’ content, ads, sites or services (including apps) via a mobile device, we may also collect or receive information such as the type of device you use and device- and app-specific identifiers. The information that we collect or receive through these technologies may be combined with the other information, including PII, that we receive from or on behalf of the same Customer.
- A cookie is a small, unique piece of information placed and saved in your browser when you access our Customers’ websites, services, content or ads. Cookies help us collect information about your use of our Customers’ sites, services, content or ads over time, such as how many times you visited, which pages you viewed, whether and what you purchased, and how long you spent on the site or service. Cookies allow us to analyze usage of our Customers’ sites and services so that we may deliver related reports on user groups and activities to our Customers.
- A web beacon (also known as a “clear GIF”) is an image that may be used with a cookie to see what content is being accessed by visitors to a particular website. We use web beacons to help us measure site or service traffic and related browsing behavior, and to improve your experience when you interact with our Customers’ websites, services, content or ads.
- Reporting and Analysis: When we help our Customers deliver ads through social media platforms, the platforms may provide us with information about the aggregate performance of those ads. We may provide this reporting information to the Customer on whose behalf the ads were delivered and/or use this information for our own business purposes such as to inform our Solutions for our Customers.
How We Use Information Collected through Our Solutions
SocialCode combines and uses the information that we collect through our Solutions in a variety of ways for our business, such as:
- To Provide Our Solutions. We use the information we collect from our Customers, social media partners and other partners, vendors and other third parties to provide our Solutions such as to help our Customers provide you with more relevant ads and to understand how and which types of consumers interact with their online content, sites, services and ads. We may also use this information for other operational purposes, such as fraud prevention.
- To Improve Our Solutions. In an ongoing effort to better understand consumers, serve our Customers and improve our Solutions, SocialCode conducts research on consumer demographics, interests and behavior based on the information we collect and the information that is provided to us by our Customers, partners, vendors and other third parties.
- Aggregated Data. We may compile and analyze the information that we collect on an aggregate basis, and we may use and/or share this data for research or business purposes in accordance with applicable law.
For more information on how we may disclose information collected or obtained through our Solutions, please see “Sharing Information Collected through Our Solutions and on Our Website” below.
Information Collected On Our Website
- Information You Provide. We may ask you to provide information for various reasons. For example, when you contact our sales team for more information on our Solutions, we may ask you to enter information into a contact form such as your name, email address, phone number and geographic region. We may also ask you for similar information at other times – such as when you sign up for our newsletter, download a white paper or view a webinar. We may combine this information with other information about you that we collect from you directly or from other sources, such as information about your employer and job title. If you decline to provide the information that we request, we may be unable to provide you with our Solutions or respond to your requests.
- Automatically Collected Information. We may automatically collect other information about you through cookies and similar technologies when you visit this website to facilitate your use of our website and analyze how you interact with our website. For instance, we may automatically collect certain information, such as which pages of our website you visit, the domain name of your Internet service provider, your IP address, your browser software and referring website information. In addition, we may place a cookie in your browser to remember who you are.
How We Use Information Collected from Visitors to Our Website
We use the information we collect, including PII:
- To Operate and Improve Our Business. We use information for a variety of purposes to provide the Services that you request and to operate and improve our Solutions, our website, and our business generally, as well as for other operational purposes, such as fraud prevention.
- To Send Offers. We may send you offers and information from SocialCode, our parent company (Graham Holdings Company), our Affiliates or other companies whose products and services we believe may be of interest to you.
- To Conduct Research. We may conduct research on our site visitors’ demographics, interests and behavior, to analyze traffic patterns, as part of our general business analytics, or to otherwise modify or improve our website.
- Aggregated Data. We may compile this information in an aggregated manner, and we may use it for any research or business purposes in accordance with applicable law.
Updating Your Information
If you would like to review, update or modify any contact information you have provided to us through use of our website, you can do so by emailing us at email@example.com. If you have any questions or concerns about the uses of such information as described above, please contact us at firstname.lastname@example.org.
General Policies and Practices for Our Solutions and Our Website
Sharing Information Collected through Our Solutions and on Our Website
We may share information that we collect, including PII, with the following parties and under the following circumstances:
- With social media platforms when we conduct ad campaigns on such platforms on behalf of our Customers. Specifically, we may transfer information to social media platforms in order for our Customers to provide you with more relevant advertising on those platforms. Social media platforms may use and share such data in accordance with their own privacy policies.
- With our parent corporation, Graham Holdings Company, and/or our other Affiliates.
- With vendors or Agents.
When we have a good faith belief that it is reasonably necessary to satisfy applicable law, regulation, legal process or the lawful governmental request of any country, or to protect the rights, property or safety of SocialCode, its users or the public, or to enforce SocialCode’s Terms and Conditions.
- If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets or transition of service to another provider, your information may be transferred to a successor or affiliate as part of that transaction, either alone or along with other assets.
- With respect to information you provide to us through the website, we may share with co-sponsors of certain promotions and events for SocialCode’s business that may appear on our site or in connection with SocialCode.
- With respect to information you provide to us through the website, we may share with selected third parties for their direct marketing purposes. Please see below for your choices regarding this sharing.
We may share aggregate and/or de-identified data with third parties in our discretion.
How We Protect Your Information
We use reasonable administrative, technical and physical measures to protect your PII. Unfortunately, the Internet cannot be guaranteed to be fully secure. Accordingly, we cannot guarantee the security of our databases, nor can we guarantee that the accuracy of the information that is supplied to us or that it will not be intercepted or corrupted while being transmitted to us over the Internet. We do not accept liability for unintentional disclosures.
Data Retention and Disposal
We retain data as long as we have a legitimate business purpose for it, or as otherwise specified by law. When we no longer need to retain PII, we will securely destroy it.
To learn more about the choices and requests you can make as a consumer about PII that we receive from our Customers and partners, please refer to their privacy policies.
If you do not wish us to share PII that you provide to us through use of our website with our Customers, partners or other third parties for their direct marketing purposes, please email your request to opt out of such sharing to email@example.com.
Customers, Partners and Other Third Parties
Persons Under Age 13
SocialCode does not knowingly collect PII from individuals under the age of 13. Should we learn that a person under 13 has provided us with PII, we will delete that information from our database. If you are a parent or legal guardian and believe that your child who is under 13 may have given us PII, contact us at firstname.lastname@example.org.