Social-first creative that is driven by data, grounded in insights and designed for social.
Traditional advertising is not built to flex to the complexity and unprecedented number of ad permutations across social platforms. SocialCode SmartContent is.
A Fortune 500 financial services company wanted to acquire new customers and increase usage of its payment product.
Using historical data, we developed four content optimizations and implemented a controlled A/B test framework, resulting in a significant increase in ROAS for the campaign as well as statistically significant insights to inform content creation in the future.