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Brand Safety in a Digital World
As the digital landscape shifts rapidly, brands must readjust in order to keep their reputation safe without missing out on an opportunity to reach a large and valuable digital audience.
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Bridging the Gap Between Data and Creative
In this creative guide, you’ll learn how to effectively use data to cut down your content production costs and efficiently utilize your non-working media dollars to drive better outcomes.
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Video: The New Gold Standard
SocialCode’s video guide will equip you with an understanding of the unique video capabilities on leading digital advertising platforms and provide you with a playbook on how to execute across these channels for the greatest business impact.
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The CMO Solution Guide: Getting the Most out of Paid Social, What Really Works
Our survey of 63 chief marketing officers reveals how consumer brands are incorporating paid social into their marketing and allocating those budgets.
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Digital Advertising Insights: A Treasure Chest For CMOs To Open
Our survey of 80 chief marketing officers reveals how consumer brands plan to use digital advertising to better understand their consumers and improve the effectiveness of their campaigns.
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Facebook Advertising During Holiday 2015
Learn how to navigate the most competitive advertising time of the year with these four mandates.
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Maximizing The Digital Video Advertising Opportunity
Learn best practices to be successful with your digital video advertising strategy.
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A Model For Understanding Advertising Waste And Guiding Your Investments
Our effective CPM model shows why eliminating advertising waste is the fastest path to increasing advertising ROI.
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Why Brand Marketers Are Moving TV Dollars To Digital
Here's how brand marketers are capitalizing on ID-based digital advertising platforms to more effectively reach consumers.
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Facebook Q1 2015 Advertising Developments
Developments include new consumer insights, dynamic product ads and eye-catching cinemagraphs.
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Twitter Q1 2015 Advertising Developments
Learn key Twitter advertising developments in Q1 2015, including Periscope, Autoplay, Twitter x TV and Partner Audiences.
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Using Twitter To Achieve Marketing Goals From Branding Through Purchase
Learn best practices for executing six of the most common Twitter marketing objectives.
The Disruptive Power of Digital Advertising
Learn how to test frequently, gather insights rapidly, and apply these insights to drive and measure results in real-time.