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The Importance of Post-Campaign Creative Analysis

Brands have a wealth of data from campaigns run in the past. Analyzing this data allows you to answer questions and extract meaningful insights to inform future creative production and activation.

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Industry Analysis

CMO Club Innovation & Inspiration Summit

At the CMO Club Innovation & Inspiration Summit, Clorox CMO Eric Reynolds, alongside SocialCode GM Sarah Snyder, shares how the brand is unlocking “enormous sums of data” to activate digital-first opportunities like content personalization.