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Moms May Rule, But Don’t Count Dad Out

Tracking ad spend and user behavior over Mother’s Day and Father’s Day Mother’s Day and Father’s Day are two holidays […]

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Trends

CMO Club Innovation & Inspiration Summit

At the CMO Club Innovation & Inspiration Summit, Clorox CMO Eric Reynolds, alongside SocialCode GM Sarah Snyder, shares how the brand is unlocking “enormous sums of data” to activate digital-first opportunities like content personalization.