Digital First: A Shift To Data-Driven Advertising
March 10, 2015
Television still consumes the largest share of F500 marketing budgets. But, as marketers seek better targeting and real-time consumer insights, digital dollars will continue to scale.
What’s the impact of this shift from mass to personalized marketing?
Our March 17th webinar, Digital First: A Shift To Data-Driven Advertising, will explore what happens when marketers evolve to a data-driven model with digital at the forefront.
Join us to learn how digital-first advertising powers stronger consumer insights, drives smarter decisions and elevates campaign success both on digital platforms like Facebook, as well as TV. Our presenters will discuss:
- How to use real-time data effectively
- How to deploy creative and audience learnings across channels
- How to align digital campaign roll outs with other media for maximum impact