A New Era, A New Look
August 24, 2015
SocialCode’s value proposition is elevating. We started as a “social advertising technology” company for marketers on Facebook, and we’ve since grown into a “technology and insights company” for the world’s leading consumer brands – like AB-InBev, CapitalOne, Heineken, Macy’s, Nestle, Reckitt-Benckiser and hundreds more. Our mission now is to make marketing smarter and more relevant for consumers. Our strategy is to deliver identity-based marketing and insights that empower marketers to connect brands to consumers, and deliver superior products, services and experiences. And our cross-platform and real-time advertising capabilities are achieving impact and scale on par with television.
We’re now surfacing consumer insights that are making not only digital campaigns better, but all of marketing smarter. We’re surfacing consumer intent, so marketers know what to do now and what to do next. This is “marketing, decoded.” This is the golden age of marketing!
As such, we’re introducing a new visual brand identity to reflect what SocialCode has become and where we’re going. In a technology and media landscape epitomized by complexity and noise, SocialCode counters with simplicity and sophistication. Our solutions deliver advanced technologies, intelligence and business strategy to create business impact and advantage. And our products and solutions come to life through a brand that is contemporary, authoritative and intelligent. That is why we’re emphasizing cool, modern teal color with simpler, streamlined graphics and fonts.
Our website is the first manifestation of our new brand identity, and you’ll see this tone extend and integrate throughout all SocialCode touch points and experiences.
Let us know what you think!