Real-Time Results At The Sochi Olympics: A Fortune 100 Case Study
November 11, 2014
SocialCode Senior Ad Manager James Donner describes launching a creative test with four different creatives, identifying the top-performer in one hour and scaling that post to a global audience of 40 million people. With this tight real-time strategy, we created 2x engagement for the client than if we scaled other creatives in the test. Watch Donner describe in more detail below.