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Real-Time Results At The Sochi Olympics: A Fortune 100 Case Study

SocialCode Senior Ad Manager James Donner describes launching a creative test with four different creatives, identifying the top-performer in one hour and scaling that post to a global audience of 40 million people. With this tight real-time strategy, we created 2x engagement for the client than if we scaled other creatives in the test. Watch Donner describe in more detail below.

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AUTHORS

  • Ben Weiss, Marketing Content Strategist