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SocialCode Integrates Trove To Accelerate Social Marketing For The Most Valuable Brands

Marketing is becoming more relevant and useful to people. SocialCode is at the leading edge of this transformation. Through our software and services, we’re enabling marketers of large brands to connect with their consumers in real-time, across devices and channels, with more personalized, platform-specific content than ever before.

We do this by combining sophisticated audience and creative optimization capabilities to deliver market-leading return on social ad spend. We now deliver insights and manage advertising for 67 Fortune 500 brands, including four of the top ten in Interbrand’s ranking of most valuable brands. A small sample of our beloved brand partners are AB InBev, Nestle, Capital One, Reckitt Benckiser, Macy’s and Visa.

Our future depends on a robust data platform, powerful APIs, and exceptional advertising and analytics software. And that is why we are thrilled to announce that SocialCode has integrated Trove, a developer of innovative social technology and content algorithms, and a sister company at Graham Holdings Company, into the SocialCode team.

Specifically, we will integrate Trove’s technology and engineering, design, business operations and product teams to accelerate the development of software and services to deliver large-scale advertising campaigns across platforms like Facebook, Instagram, Pinterest and Twitter.

The talented Trove team will expand SocialCode, one of the largest developers of social marketing solutions. The integration results in 39 seasoned engineers, design and product professionals joining SocialCode’s main technology development centers in San Francisco and Washington, D.C.

These are exciting times. SocialCode’s business has more than doubled in the past 18 months, and there is still enormous upside. Our new, talented colleagues from Trove will enable us to move even faster in redefining how the world’s biggest brands market themselves.

Finally, as I know our colleagues from Trove will experience, we are on a mission to attract the best talent and make SocialCode the absolute best place to work. If you are interested in joining our team, visit our careers page to learn more.

Best,

Laura

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AUTHORS

  • Laura O'Shaughnessy, Chief Executive Officer