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SocialCode Named Snapchat Partner To Begin Support For Snap Ads Later This Year

SocialCode has been enabling large brands to achieve their business goals with sight, sound and motion since native video units emerged in the social landscape years ago. In fact, in Q3 2015 video ad spend eclipsed photo ad investments on social platforms among SocialCode’s portfolio of brand partners. As video becomes the dominant format for brand awareness, Snapchat has become one of the most exciting opportunities.

Through awesome product innovation, Snapchat has built a platform that is changing communication. The 100+ million daily active Snapchatters log an impressive 10+ billion video views each day. Furthermore, Snapchat has significant scale among 13 to 34 year-olds in the United States, a demographic notoriously difficult to reach and engage.

This audience concentration of millennials and levels of engagement means brands have a huge opportunity to grow both brand perception and sales using Snapchat.

That’s why we’re delighted to announce that SocialCode today was announced as a Snapchat Partner. (See our news release). As a Snapchat Partner, SocialCode can continue offering even more value to client campaigns by developing technology and strategic solutions for reaching audiences with Snap Ads. Snap Ads are full-screen vertical, video ads that can be up to 10-seconds long.

Over the coming months, we will share more details around Snap Ads. We encourage those interested in more details before then to visit snapchat.com/partners.

Stay tuned!

– Laura

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AUTHORS

  • Laura O’Shaughnessy, CEO