Insights Brief: 15 Stats Digital Marketers Should Know About Millennials
May 3, 2016
In this week’s Insights Brief, we focus on the millennial audience, with information to help marketers connect with a valuable segment of individuals currently between 18 and 34 years old.
- There are more than 83 million Millennials in the U.S., making this generation the largest in U.S. history (US Census Bureau).
- Millennials spend nearly $600 billion each year in the U.S. and are poised to spend $1.4 trillion annually by 2020 (Accenture).
- Millennials are more diverse than the generations that preceded them, with 44 percent being part of a minority race or ethnic group (US Census Bureau).
- 82 percent of online adults ages 18 to 29 use Facebook (Pew Research Center).
- Millennials make up 63 percent of Snapchat’s 100M+ daily active Snapchatters (Snapchat).
- 88 percent of Millennials get their news from Facebook (American Press Institute).
- 62 percent of Millennials check their phone more than 30 times a day (Facebook).
- 78 percent of Millennials who live on their own are subscribed to on-demand video services like Netflix and Hulu (Nielsen).
- Millennials who have started a family view an average of one extra hour per day compared to Millennials who don’t have children or still live with their parents (Nielsen).
- Marketers spent more than one-third of their paid media budgets in 2015 on Millennials (eMarketer).
- Millennials consume ads in their Facebook News Feed 2.5 times faster than Baby Boomers, and are able to recall ads they viewed for fewer than three seconds (Digiday).
- Brand-favorability lift among Millennials was 250 percent higher when a campaign spanned their different devices (Yahoo).
- 39 percent of Millennials say the number one reason they ignore ads on mobile is that they’re not relevant enough (eMarketer).
- 80 percent of Millennials say in-feed native ads are a good user experience, and 44 percent say in-feed native ads improve their perception of the publisher (Sharethrough).
- 62 percent of Millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer (Millennial Branding).
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