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Insights Brief: 15 Stats Digital Marketers Should Know About Millennials

In this week’s Insights Brief, we focus on the millennial audience, with information to help marketers connect with a valuable segment of individuals currently between 18 and 34 years old.

  1. There are more than 83 million Millennials in the U.S., making this generation the largest in U.S. history (US Census Bureau).
  2. Millennials spend nearly $600 billion each year in the U.S. and are poised to spend $1.4 trillion annually by 2020 (Accenture).
  3. Millennials are more diverse than the generations that preceded them, with 44 percent being part of a minority race or ethnic group (US Census Bureau).
  4. 82 percent of online adults ages 18 to 29 use Facebook (Pew Research Center).
  5. Millennials make up 63 percent of Snapchat’s 100M+ daily active Snapchatters (Snapchat).
  6. 88 percent of Millennials get their news from Facebook (American Press Institute).
  7. 62 percent of Millennials check their phone more than 30 times a day (Facebook).
  8. 78 percent of Millennials who live on their own are subscribed to on-demand video services like Netflix and Hulu (Nielsen).
  9. Millennials who have started a family view an average of one extra hour per day compared to Millennials who don’t have children or still live with their parents (Nielsen).
  10. Marketers spent more than one-third of their paid media budgets in 2015 on Millennials (eMarketer).
  11. Millennials consume ads in their Facebook News Feed 2.5 times faster than Baby Boomers, and are able to recall ads they viewed for fewer than three seconds (Digiday).
  12. Brand-favorability lift among Millennials was 250 percent higher when a campaign spanned their different devices (Yahoo).
  13. 39 percent of Millennials say the number one reason they ignore ads on mobile is that they’re not relevant enough (eMarketer).
  14. 80 percent of Millennials say in-feed native ads are a good user experience, and 44 percent say in-feed native ads improve their perception of the publisher (Sharethrough).
  15. 62 percent of Millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer (Millennial Branding).

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  • Diana Gonimah, Content Strategy Associate