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Lookalike Audiences

A group of Facebook users similar to an advertiser’s existing customers, often used to increase target audience volume without sacrificing quality. Advertisers can choose a “reach” lookalike audience that includes the top 5 percent of people in the selected country that are most similar to existing customers. Advertisers can also choose “similarity” lookalike audiences that include the top 1 percent of people in the selected country most similar to existing customers or any point between similarity and reach.