SocialCode Taps Data, Product Leader Todd Parsons as Chief Product Officer
Acxiom vet brings big data and applied analytics knowhow to paid social and video advertising
NEW YORK — September 14, 2016 — Brands that work with SocialCode will soon receive even more actionable intelligence, thanks to the arrival of Acxiom veteran Todd Parsons, the company announced today.
Taking a fully transparent, data-driven approach to paid social, mobile, and video advertising, SocialCode is producing continuously better marketing results for top brands. (Heineken shared how SocialCode does this in a recent article.)
“Social channels are the top contributor to how brands drive brand perception and sales,” said SocialCode CEO Laura O’Shaughnessy. “Enabling powerful insights about customers across their journey is changing the way brands do business. Todd Parsons is an exceptional product leader focused on bringing these insights to life to transform organizations.”
Before joining SocialCode, Parsons was GM of marketing services at Acxiom, where he held P&L responsibility and product direction over Acxiom’s core business. Before his time at Acxiom, Todd founded two venture-backed companies – BuzzLogic, the first SaaS solution for social listening, and Aditive, a social marketing platform acquired by Acxiom.
“Social is no longer just a channel, it’s a key data asset for driving business growth and customer retention,” said Parsons. “Marketers need a trusted partner to assemble their data and in turn, create better experiences for the right customers. SocialCode answers this need by combining the best expertise in paid social with complete access and transparency to data, technology and method. I’m excited to be part of SocialCode’s next stage of growth.”
This story appeared first in MediaPost.