Sign up for the Daily Code

Thank you for signing up for The Daily Code.
You will receive your first issue within 24 hours.


Contact Us

Thank you for your Inquiry. One of our experts will contact you shortly.
Until then, please visit our blog for the latest digital advertising insights.

A Model For Understanding Advertising Waste And Guiding Your Investments

June 23, 2015

Why Eliminating Waste Is The Fastest Path To Increasing Advertising ROI

With so many factors contributing to advertising waste, how do you ensure you’re making the most of your investments?

This intelligence brief provides a road map for identifying the sources and impact of your advertising waste, and a model you can use to calculate the ROI gains you could gain by eliminating or reducing it.


Thank you! You will receive an email confirming your download shortly

Key Questions Answered

  1. What factors contribute to advertising waste?
  2. What sources of advertising waste can be measured and corrected?
  3. Can advertising waste be compared across different media?
  4. How do you calculate the the effective cost of a media investment?
  5. How does reducing wasted impressions improve ROI more than other aspects of planning?
Back to resources index


  • Max Kalehoff, Chief Marketing Officer
  • Ted McConnell, Digital Marketing Consultant