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Brand Safety in a Digital World

August 7, 2017

The Importance of Ad Quality and Brand Safety

The quality of your advertisements and the image your brand projects to consumers are both critical to your brand’s health. As advertising dollars shift toward countless digital platforms, brands need to ensure that their budgets are being used effectively and that they are creating ads that generate a positive image, reflecting their mission and values.

As the digital landscape shifts rapidly and continues to soar to new heights, brands must readjust in order to keep their reputation safe without missing out on an opportunity to reach a large and valuable digital audience. With ad fraud estimated to waste up to $16.4 billion in global ad revenue in 2017 alone, it is more important than ever for brands to adapt their advertising strategy for the digital world, focusing on ad quality, brand safety and consumer expectations.

 

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AUTHORS

  • Leah Retta, Content Strategy Associate