Comparing Campaigns Launched On Television Vs. ID-Based Ad Platforms
June 4, 2015
TV and ID-based advertising are both effective at telling immersive brand stories and driving sales lift. How do they compare and how can marketers take advantage of both?
Key Questions Answered
- What is an ID-based advertising platform?
- What are the key differences between television and ID-based platforms?
- How can audience learnings gained from ID-based platforms be applied to television?