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Comparing Campaigns Launched On Television Vs. ID-Based Ad Platforms

June 4, 2015

TV and ID-based advertising are both effective at telling immersive brand stories and driving sales lift. How do they compare and how can marketers take advantage of both?

Key Questions Answered

  1. What is an ID-based advertising platform?
  2. What are the key differences between television and ID-based platforms?
  3. How can audience learnings gained from ID-based platforms be applied to television?