Digital Should Lead All Marketing Strategy
April 1, 2015
A Digital-First Strategy
Brands embracing a digital-first media strategy benefit from a continuous feedback loop of audience insights that enable smarter decision making.
This intelligence brief explores how marketers can take advantage of digital advertising’s strengths to plan better, create more effective content and amplify brand impact across channels.
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Key Questions Answered
- How does digital reach compare to television?
- What are the benefits of fortifying television investments with digital?
- How does digital inform smarter decision making?