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Digital Should Lead All Marketing Strategy

April 1, 2015

A Digital-First Strategy

Brands embracing a digital-first media strategy benefit from a continuous feedback loop of audience insights that enable smarter decision making.

This intelligence brief explores how marketers can take advantage of digital advertising’s strengths to plan better, create more effective content and amplify brand impact across channels.


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Key Questions Answered

  1. How does digital reach compare to television?
  2. What are the benefits of fortifying television investments with digital?
  3. How does digital inform smarter decision making?
Back to resources index


  • Ben Weiss, Content Marketing Strategist
  • Max Kalehoff, Chief Marketing Officer