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The Disruptive Power of Digital Advertising

September 22, 2017

Disruptor Brands, Challenger Brands, Digital Advertising, Social Media Marketing, Paid Social Advertising

Learn How Disruptive Brands Leverage Digital Advertising

Breaking into the Fortune 500 is more fluid than ever. Legacy brands can’t rest on their laurels anymore, thanks to a new class of challenger brands. Challengers are digital-first institutions that build learning agendas, adopt an audience-first approach to marketing and use robust measurement to understand the impact of their data-based activations. Digital advertising makes this type of agile, test-and-learn feedback loop accessible to all marketers.

This guide will arm you with the tools you need to test frequently, gather insights rapidly, and apply these insights to drive and measure results in real-time.

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AUTHORS

  • Diana Gonimah, Senior Content Strategist