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How Advertisers Use Facebook Ads During The Biggest Sporting Events

January 30, 2015

With Super Bowl XLIX drawing near, we examined the Facebook campaign spend deployed by a dozen of our Fortune 500 consumer brand clients during Super Bowl XLVIII, the Sochi 2014 Winter Olympics and the 2014 World Cup to understand how marketers are using Facebook to capitalize on major sporting events.

Key Questions Answered

  1. How did campaign spend vary across 2014's biggest events?
  2. How does event duration impact spend?
  3. How did brand spend compare to TV?