×

Sign up for the Daily Code

Thank you for signing up for The Daily Code.
You will receive your first issue within 24 hours.

×

Contact Us

Thank you for your Inquiry. One of our experts will contact you shortly.
Until then, please visit our blog for the latest digital advertising insights.

How Advertisers Use Facebook Ads During The Biggest Sporting Events

January 30, 2015

With Super Bowl XLIX drawing near, we examined the Facebook campaign spend deployed by a dozen of our Fortune 500 consumer brand clients during Super Bowl XLVIII, the Sochi 2014 Winter Olympics and the 2014 World Cup to understand how marketers are using Facebook to capitalize on major sporting events.

Key Questions Answered

  1. How did campaign spend vary across 2014's biggest events?
  2. How does event duration impact spend?
  3. How did brand spend compare to TV?