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Facebook Advertising During Holiday 2015

November 9, 2015

Holiday intelligence blog thumb

4 Mandates For Facebook Advertising During The Holidays

This holiday season, consumer brand marketers should prepare to ramp their spend at least 100 percent above normal benchmarks, reserve a test-budget for mobile commerce and test new direct-response ad units.

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Key Questions Answered

  1. Why market to known audiences this holiday season?
  2. How can marketers avoid cost spikes during the most competitive advertising time of the year?
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AUTHORS

  • Harry Johnson, Director, Ad Innovation
  • Ben Weiss, Content Strategist
  • SocialCode Ad Management Team, Data Collection