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The Impact Of Age Targeting On The Facebook Advertising Auction

March 4, 2015

Uncovering The Impact of Age On Advertising Pricing

While age is often a key targeting component in large brand campaigns on Facebook®, there are times when it’s de-prioritized amidst other targeting options. But our analysis of the Facebook Ads auction market reveals age targeting still matters.

Download our Facebook Time Series report to get a never-before seen look at the impact of age on the Facebook Ads auction:

CPC and CPM price variance between age groups
Impact of age on reach and response
Age segmenting tips

This report contains analysis of bid costs via the Facebook Ads API across more than 1,800 interest and demographic traits.

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AUTHORS

  • Max Kalehoff, Chief Marketing Officer
  • Scott Liening, Consulting Analyst
  • Chris Poirier, Principal Researcher