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Inside A Large Social Advertising Campaign

December 12, 2014

What Leads To Social Ad Success?

Many people talk about Facebook and Twitter advertising, though few understand all the steps, stakeholders and technologies that combine to make campaigns successful for global consumer brands. So we decided to explain in an infograph — and in plain English — the entire lifecycle of a large social advertising campaign, typical of our Fortune 100 clients at SocialCode.

Key Questions Answered

  1. How do you identify brand opportunity?
  2. What kinds of goals are large brands setting?
  3. How should messaging vary across platforms?
  4. How does a social ad campaign conclude?