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SocialCode’s Quarterly Trend Report – Q2 2018

June 9, 2018

Tracking Trends by Vertical on Paid Social

Do you know how your brand can maximize its digital dollars? As the online advertising industry shifts and soars, it is imperative that marketing decision-makers understand which platforms, ad types, and audiences to invest in.  Our industry trend report zooms in on six major verticals and arms marketers with insights in order to understand:

  1. How to drive results on paid social by investing in the right social platforms, ad types, and audiences
  2. Which platforms drive the best results for branding vs. direct response
  3. How ad spend has shifted in across verticals over the past 10 quarters

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AUTHORS

  • Diana Gonimah, Senior Content Strategist
  • Amanda Culp, Senior Designer