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Using Twitter To Achieve Marketing Goals From Branding Through Purchase

April 8, 2015

A Unified Purchase Funnel

Since first introducing advertising in 2012, Twitter has become a powerful platform for achieving goals through the purchase funnel, with tools that help advertisers delight audiences and drive them to action.

Whether the goal is brand favorability, TV viewership, app installs, lead generation, sales or a mix of them all, advertisers have a robust arsenal available to achieve brand impact. This report explores six common marketing objectives and strategies for solving them with Twitter.

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Key Questions Answered

  1. How are large consumer brands using real-time marketing to build brand equity?
  2. How can marketers fortify their TV investments and drive tune-in?
  3. How are marketers driving installs, leads and online/offline sales results?
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AUTHORS

  • Ben Weiss, Content Marketing Strategist