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Twitter Q1 2015 Advertising Developments

April 23, 2015

Twitter-Q1-Interesting-Research-Blog-THUMB

Current And Future Opportunities

Major Q1 2015 Twitter advertising developments included live streaming, new offline purchase behavior targeting and syndicated Tweets outside of the platform.

This intelligence brief provides an in-depth look at the key developments and their implications for advertisers.

Key Developments

  • Live streaming with Periscope
  • Partner audiences
  • Autoplay video
  • Influencer marketing
  • Twitter TV advertising
  • Location-based ad targeting

 

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AUTHORS

  • Ben Weiss, Content Marketing Strategist