Twitter Q1 2015 Advertising Developments
April 23, 2015
Current And Future Opportunities
Major Q1 2015 Twitter advertising developments included live streaming, new offline purchase behavior targeting and syndicated Tweets outside of the platform.
This intelligence brief provides an in-depth look at the key developments and their implications for advertisers.
- Live streaming with Periscope
- Partner audiences
- Autoplay video
- Influencer marketing
- Twitter TV advertising
- Location-based ad targeting