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Digital First: A Shift To Data-Driven Advertising

March 27, 2015

Television still consumes the largest share of brands’ paid ad spend. But, what happens when you evolve from mass marketing to a more personalized data-driven marketing program that puts digital at the forefront?

View our on-demand webinar to learn how shifting to a digital-first advertising model is enabling brands to capture stronger consumer insights, make smarter marketing decisions and elevate campaign success on platforms like Facebook, as well as TV.

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AUTHORS

  • John Terrana, VP, Media Solutions
  • Ben Weiss, Marketing Content Strategist
  • Max Kalehoff, Chief Marketing Officer