Digital First: A Shift To Data-Driven Advertising
March 27, 2015
Television still consumes the largest share of brands’ paid ad spend. But, what happens when you evolve from mass marketing to a more personalized data-driven marketing program that puts digital at the forefront?
View our on-demand webinar to learn how shifting to a digital-first advertising model is enabling brands to capture stronger consumer insights, make smarter marketing decisions and elevate campaign success on platforms like Facebook, as well as TV.
Key Questions Answered
- How can you use real-time data effectively?
- How do you deploy creative and audience learnings across channels?
- How should marketers align digital campaign roll outs with other media for maximum impact?