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Why Brand Marketers Are Moving TV Dollars To Digital

May 4, 2015

With mass reach, visually rich ad units, advanced targeting and cross-device insights, ID-based digital advertising platforms like Facebook and Twitter are influencing many brand marketers to shift TV ad dollars to digital.

View our on-demand webinar to learn how brands are using ID-based platforms to more effectively reach and understand consumers.

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AUTHORS

  • Ben Weiss, Content Marketing Specialist
  • Maren McCrea, Team Lead, Partner Management