Why Brand Marketers Are Moving TV Dollars To Digital
May 4, 2015
With mass reach, visually rich ad units, advanced targeting and cross-device insights, ID-based digital advertising platforms like Facebook and Twitter are influencing many brand marketers to shift TV ad dollars to digital.
View our on-demand webinar to learn how brands are using ID-based platforms to more effectively reach and understand consumers.
Key Questions Answered
- Why didn’t first era of digital deliver for brand marketers?
- How does ID-based advertising compare to TV?
- How do you maximize the results of digital campaigns on ID-based platforms?